You and I know how huge the fashion industry is, and there are always rooms for innovation, improvement and creative people. However, starting a fashion blog without any plan is like committing blog suicide. With so many blogs already out there, the last thing you want is to become another abandoned blog. Now, if you’ve been contemplating about a strategy, here are some tips to get you started.
1. Research your market and competitor
Well, the more you know, the better your strategy will be. Could you spot a gap in the market the audience so willing to find? Don’t be afraid to focus on a niche. The fashion industry is so huge that even a big brand can’t dominate it all, so it helps if you become a big fish in a small pond instead of the other way around.
And yes, competitors are not what you think they are. They may want the same spot on search engine rankings as you, but remember that bloggers tend to link to other information sources more often than typical web publishers. In other words, your “competitors” will become partners if you nurture relationships with them.
2. Develop your position
Don’t be afraid to be bold. Mediocre bloggers often remain average because they afraid to just chime in with their opinion and defend it. Polarize your audience. Those who are with you will do their best to defend you. Best of all, they will become loyal readers of your blog.
3. Create a plan
Many bloggers start a blog without thinking about it much. I mean, they don’t have any plan about monetization. They think if they are passionate about it, things will work well in the end. There is nothing further from the truth.
You have to take this into account if you plan to profit from your blog. Create a plan about what to blog, how you are going to get traffic, and different methods on how to monetize it. Even if you only want to establish yourself as a personal brand, make sure you have a plan on how to accomplish this.
4. Outsource the technical matters
Don’t be afraid if you are not technical. Nowadays, you can start a blog easily with WordPress. Spend a little time to learn how to do it yourself. Alternatively, hire others to set a blog up quickly.
When it comes to day to day operation, once you are familiar with a few tasks, you will know more than enough to use it to publish, edit and interact with your audience. So don’t let this stop you.